MCB by Beauté Sélection show for Estetica Magazine.
MCB by Beauté Sélection in Paris is the showcase for new brands and trends in hairdressing and beauty. It showcases the very latest creations and innovations from four complementary sectors in terms of product range, expertise and services. It's a real showcase for national and international manufacturers to present innovations and new products.
Founded in Turin in 1946 by Mino Pissimiglia, Estetica began life as the first beauty magazine aimed at both hairdressers and their customers, and quickly established itself as the leading Italian magazine in the sector.